Hi there

Google Analytics is a free and widely accessible tool that can tell you just about anything to do with your web performance, but are you making the most out of it?

Our resident Google Analytics expert, Lucian Glenny hosted a webinar that explored seven of the lesser-known (but incredibly powerful!) functions of Google Analytics that can give you detailed insights into your website users, and help to inform your marketing strategy.

We’ve converted these seven tips into a handy whitepaper, which covers:

What is really important when it comes to a site’s technical SEO

Why competitor keyword research is so crucial when it comes to online marketing

How to get relevant authoritative sites to link back

Best practice tips and advice from an SEO education sector expert

Download the whitepaper

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